BACKGROUND
Biscuits & Compagnie est une enseigne spécialisée dans la vente en ligne de produits d’épicerie fine sucrée et salée. Elle nous confie le repositionnement de son activité en ligne.
CUSTOMER ISSUES
After a few years of experience with its online business, our client is wondering how to accelerate its online delicatessen business. Before making new investments, he wants to revalidate his global strategy.
IMPLEMENTED SOLUTIONS
After an analysis of the business results and the potential market, we proposed a costed action plan to achieve the objectives set by the client.
The market analysis enabled the brand to reposition itself sustainably in its market, to revisit its content strategy, to target profitable consumers in acquisition, and to improve the loyalty offer thanks to the implementation of a marketing trigger.
RESULTS
The successful online retailer has doubled its initial growth forecast from an expected +25% turnover to +50%.
