News

Marketing strategies

November 20, 2023

Attrition rate: an indicator for managing customer loyalty

According to the 2019 Personalized Marketing Barometer, relaunching an inactive customer would cost 5 times less than acquiring a new one. In order to achieve a better return on investment (ROI) and improve...

Marketing strategies

October 24, 2023

B2B lead acquisition - Discover 5 effective techniques

Lead acquisition is one of the major levers of your company's economic development. However, your lead acquisition strategy must be designed to generate qualified leads that your sales reps can...

Print Management

September 19, 2023

Catalog printing - 6 tips to cut your costs

With the advent of digital technology, paper printouts may seem obsolete. However, whether it's a personalized, general, mail-order or thematic catalog, the digital catalog doesn't replace...

Data marketing

August 4, 2023

How to implement an effective customer strategy using data?

Developing a lasting relationship between a brand and its customers to boost sales and improve ROI - that's the ambition of many companies. For this reason, data...

Marketing strategies

June 27, 2023

Operational marketing - All you need to know

Increasing sales and turnover is the ambition of most companies. With this in mind, more and more of them are now setting up a sales and marketing...

Marketing strategies

May 25, 2023

Traffic acquisition: the channels that make your sales take off

Attracting visitors to your website is important, but turning these visitors into buyers is essential. Thanks to the acquisition of a qualified traffic, you will be able to increase your sales...

Data marketing

May 16, 2023

Marketing targeting: how to successfully target customers using data

Marketing targeting is an integral part of a successful marketing strategy and is very popular with companies today. This method, widely proven, allows them to deploy relevant action plans and thus to obtain...

Marketing strategies

February 17, 2023

Omnichannel marketing strategy: definition and implementation

The multiplication of digital channels has profoundly changed consumer habits, marking the appearance of omnichannel marketing. Consumers are no longer content to simply stroll through the stores...

Print Management

January 24, 2023

Working with a print agency, good idea?

You want to launch a relevant and effective communication campaign, but lack expertise, experience or time? Entrust your project to a print agency! Experts at your service...

Data marketing

November 7, 2022

Data driven marketing: how to set up a relevant and efficient strategy?

With the advent of Big Data, data exploitation has become a real gold mine for companies. Data driven marketing is nowadays prized by all companies that wish to...