Identify and analyse
Scoring is a valuable technique for predicting customer behaviour. It is a scoring system that identifies customers who are most likely to reactivate. Once this group of inactive customers has been identified, the objective is to determine their disincentives to re-purchase and to act on them.
Markaltis' experts focus on your active and inactive customer bases to understand this lack of enthusiasm from your customers. During the analysis of the databases, we also take into account those who have been reactivated in recent months.
Putting in place an action plan
Following this analysis, coupled with possible surveys, our agency will propose a marketing action plan to reactivate and relaunch the groups of customers who present an interesting potential, in terms of investment and expected King.
The operational actions that follow from the marketing plan can be the development of targeted and personalised offers, promotions, production of quality content that responds to your customers' issues, online games, etc.
Follow-up and adjustments
To adjust your strategy and refine the segmentation of your database, Markaltis analyses the results of the follow-up and reactivation actions. We advise you on which customer segments to reactivate or abandon based on the performance of the actions, and adjust them to further reduce customer loss.
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