Scoring is a powerful tool that uses a scoring system to predict whether your customer is likely to buy your product, be retained or be retained. However, its implementation and operation require specialised expertise in databases.
Markaltis helps you build your scoring model according to your needs (RFM (Recency, Frequency, Amount), appetence...). Thanks to the personalized model that our experts will have built for you, you will be able to estimate for each individual concerned the precise level of re-purchase, attrition, and subscription renewal rates. You can act accordingly and broadcast relevant and personalised messages according to the score obtained.
Segmenting your customer database means dividing your customers into homogeneous groups with similar needs and behaviour. This will allow you to adapt your marketing and communication strategy to achieve better results.
At Markaltis, our data marketing help you determine the criteria and segments to establish to better serve the development of your company. We help you implement the segmentation model adapted to your customer portfolio and to your company's development challenges. We help you analyse and interpret your customer segmentation to develop a targeting marketing strategy.
Attrition and Reactivation
Rnvite an inactive customer would cost 5 times less than acquiring a new one. This is why it is essential for a company to put in place a marketing strategy to win back customers.
At Markaltis, our experts help you analyse your customers' behaviour and implement an effective strategy to retain them, build loyalty, and if necessary, reactivate them. We help you build your attrition rate model and implement a marketing plan to improve your sales, your customer relations and reduce your acquisition costs.
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