Our experts analyse the elements that need to be taken into account in the development of a relevant marketing strategy: current state of the target market, positioning of the competition, products and services concerned, target audience, pricing strategy, means of communication, distribution channels, etc.
This audit of the existing situation is essential for taking stock of a situation, launching a new product or drawing up an operational marketing plan.
To refine your marketing strategy, we also recommendanalysing the results of your N-1 marketing actions. Our experts will draw up a rich report to determine the methods to be reproduced, the corrective actions to be carried out or the areas that should be abandoned.
Once the audit is completed, our experts analyse the expectations of your stakeholders and the opportunities in your environment. To help you create an attractive offer for your audience, Markaltis exploits these opportunities by capitalising on your company's strengths, correcting weaknesses and minimising threats.
From the structuring elements of this analysis, our experts define the strategic elements that will be the main lines of your operational marketing plan:
- Targeting and segmentation
- Marketing mix (Product, Price, Distribution, Communication)
Operational Marketing Plan
The operational marketing plan follows on from the strategic aspect: it sets the objectives and determines the actions to be taken to achieve them. These can be business objectives (e.g. increase your turnover), communication objectives (e.g. increase your notoriety), objectives related to your customers (e.g. build customer loyalty). Markaltis helps you define measurable and time-bound marketing objectives: an essential step to determine whether or not the expected results have been achieved.
Then our team begins a more tactical phase which consists of defining which actions to take to achieve the expected results. We detail and plan these actions and present the expenditure items that allow us to establish a provisional budget for the implementation of your marketing strategy.
Focused on its clients' results, Markaltis determines which monitoring tools to use to analyse the impact of the actions carried out and which indicators should be followed according to the objectives set. Indeed, there are many potential indicators: our marketing experts will tell you which ones make sense in relation to your strategy. Thanks to this dashboard, you will have a clear vision of the performance of your marketing actions.
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