Scoring

Increase the value of your customers and prospects

Scoring for your marketing performance

Use your data to improve your knowledge of your customers and increase your turnover by using multi-criteria scoring. This statistical method of prediction consists of calculating a score for each customer according to specific criteria. This score is then used for marketing purposes, selecting or excluding contacts, combined with decision support tools, such as financial profitability tables. The objective is to develop your sales and optimise your marketing campaigns based on the historical behaviour of your buyers.

This proven modelling method is very popular with companies that want to better understand their customers and refine their marketing selections, regardless of the channel used. Secondly, and not least, it is a simple and cost-effective way to increase your profitability.

The benefits of scoring

Identify and categorise your customers quickly and easily

Better target and personalise your marketing campaigns

Reduce costs and maximise ROI

Improving the customer experience

Our services in Marketing Scoring

Analysis of the performance of an event

  • Based on a specific event (e.g. a marketing campaign), and through the history of the affected population, our experts look for the most discriminating criteria that explain the probability of the appearance of a desired result on the event (success/failure);
  • The target population is then scored using this mathematical formula, and exploited according to the value of this score (selection/exclusion). In addition and based on this score, decision support tools (profitability tables, quality monitoring) are proposed to facilitate the client's final decision.

Examples: retention score, reactivation score, recovery score(s)

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Profile analysis

- Through the analysis of the history of a target population at a given time, our team looks for the most relevant criteria that explain the fact of belonging to this target (the profile of this population). The score thus designed measures the probability of belonging to the target population;

- The target population is then scored using this mathematical formula, and exploited according to the value of this score (selection / exclusion). In addition and based on this score, decision support tools (profitability tables, quality monitoring) are proposed to facilitate the client's final decision

Examples: attrition score, X-selling score

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Why call on Markaltis?

We are experts in the field of lead scoring marketing and guarantee an excellent analysis of the behaviour of the customers in your database. Moreover, thanks to our scores, you will see a rapid improvement in your return on investment.

This ensures that you are working on a sound basis and can benefit from the many advantages of this predictive analysis method. Your company has a complete overview of its best customers thanks to the scores and can make corresponding offers to each type of buyer.

This technique allows you to continuously improve your offers, refine your marketing targeting and know your customers inside out. The average shopping basket can easily double or even triple as each customer is matched to the right offer.

Valuable information about your customers' data should not be left in the dark! Ask us these questions and we will answer them:

  • Find me the customers who will be profitable in my next sales operation

  • Find my best former customers interested in my promotional offer

  • Find me the contacts who will collect their debt

  • Find me the clients who are going to stop their activity in three months

  • Find me the clients who will increase their offer

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Case Study

Examples of projects & achievements

Reactivating inactive clients
Reactivation of inactive clients
Data marketing

Reactivation of inactive clients

Data marketing

Our approach has been to study the base of active and inactive clients and clients who have reactivated in recent months. We then defined the typical profile of the client who has the best chance of being...

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upselling by phone customer case
Up selling by phone
Data marketing

Up selling by phone

Data marketing

A study of customer profiles enabled us to finely segment the customer database by classifying them by product affinity. We then established a list of recommended titles for each client and a rate of return for each...

Read more

Logo Markaltis, marketing consultancy agency

 

  • 11-11bis rue Christophe Colomb
    75008 PARIS

  • +33 (0)1 49 24 25 23

  • contact@markaltis.com

  • Hours of operation :
    Monday to Thursday: 9:00 am - 6:00 pm
    Friday: 9:00 am - 5:00 pm

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