PRINT MANAGEMENT

Although digital uses have developed considerably in recent years and have changed marketing practices, printing documents has not lost its relevance in the context of the commercial representation of your company (brochure, poster, booklet, etc.) or your direct marketing efforts (mailing, catalogue, etc.).

An effective print management approach addresses several issues:

• Optimise yourprinting costs by selecting competitive service providers and optimising orders (volume, media characteristics, etc.).
• Working with reliable service providers who meet deadlines and deliver quality printed matter that meets your needs.
• Define the relevant characteristics for your medium according to your needs (format, weight, finishing, etc.)

This service, often entrusted to an external specialist, covers the entire printing and routing chain. The characteristics of the document, the type of printing, the choice of envelope according to the inserting technique (mechanised, hand-written, etc.), the volume of the order according to the degressive rate, the storage and routing of the printed matter: a direct mail campaign or the addressing of an entire box can quickly prove to be complex.

Entrusting your print management to a specialized print communication agency means benefiting from the expert eye of a specialist who masters these issues and saves your team precious time while optimizing your printing costs.