BACKGROUND
Our client, specialising in outsourcing services, is looking to redesign its website to change its brand image in depth.
CUSTOMER ISSUES
With few dedicated internal resources specialising in digital marketing, our client entrusted us with the redesign of their image and corporate website.
IMPLEMENTED SOLUTIONS
We carried out an audit of its services and skills, a study of its market and a benchmark of its competition, which enabled us to redefine its various offers, to implement a redesign of its logo, its graphic charter, and a new visual identity more in keeping with the company.
This work was followed by an overhaul of the website from A to Z by proposing a new tree structure, drawing up precise specifications and presenting agency quotes until the new website was delivered.
RESULTS
In 4 months, we delivered a new, more modern and customer-focused website. We upgraded its service offering and image by redesigning its graphic charter. All of these actions enabled the client to design a more appropriate communication plan in terms of content strategy and lead generation.
