Markaltis, a direct marketing consultancy specializing in the distance selling sector, has just announced the acquisition of Vivetic, an outsourced customer relations and business process outsourcing platform. Markaltis, a holding of the Paris-based investment fund Dzeta Conseil, specializes in print production, marketing data processing and business process outsourcing. Founded in 1996, Vivetic employs over 1,500 people at 2 production sites. The management of Vivetic has been taken over by Noëlle Costa, President of Markaltis.
With this rapprochement, the two actors have the following objectives:
- to provide complete expertise in process outsourcing and industrialisation (BPO) but also in direct marketing (CRM, data marketing, scoring);
- to accelerate their establishment in new locations to meet the expectations of their customers;
- to offer multilingual services to international clients;
- strengthen Vivetic's financial strength and investment capacity.
This acquisition follows a visit by Markaltis managers to Madagascar, as part of a call for tenders for the multi-channel after-sales service management of one of its clients. After a few months of cooperation with Vivetic's teams, Markaltis was informed of the desire of its founder, Anne Laratte, to sell her company.
